White Balance Cards

White Balance Cards were designed to help videographers to adjust their exposure and white balance settings consistently by providing a reference point. This reference point will set a white balance, or color balance, point for a particular image set and all images captured thereafter. The reference point will prompt the camera to compensate for any illuminant color in the space where you plan to shoot by adjusting the white balance and/or color profile. White Balance Cards are widely used in commercial videography as well as still photography. As a professional it is imperative to represent the colors of your production accurately. Markertek stocks White Balance Cards for pros just like you!