Retracting two position Goat's Hair Brush 3.5 x 0.6 x 1.2", 8.7 x 5.5" white micro-fiber cloth, small Rocket Blaster - 5.3" high, 2.2" diameter, 30 ml of cleaning solution, and ten cotton swabs with pointed and blunt ends, in blister package.
Check out the NYTimes.com GadgetWise Blog on the Giottos Cleaning System and keeping your lens clean.